May 2009
Triad Group Wins International Awards for Creative Excellence

Triad Group was recognized with five awards in the 26th Annual Healthcare Advertising Awards and also took home a Summit International Award to round out the season.

The Healthcare Advertising Awards is the oldest, largest and most prestigious advertising awards competition, with over 3600 entries submitted from every state in the country and multiple foreign countries. These coveted awards recognize excellence and creativity in health care advertising and have become one of the most sought after awards in the healthcare industry.

Triad was honored for their work created for Monarch HealthCare, St. Joseph Healthcare and Care1st Health plan, receiving five awards, including two prestigious Gold awards and a Silver in the highly competitive Health Plan category against national brands like United Healthcare, Kaiser Permanente, Blue Cross, Blue Shield and Humana.  

In a separate competition, the Summit International Awards honored Triad’s “Smiley” campaign in Direct Mail and Television media for CareMore Health Plan.

The Summit Creative Awards recognizes and celebrates the creative accomplishments of advertising agencies with annual billings of $30 million or less. This highly competitive competition judges thousands of entries from across the United States and twenty-six other countries.

“We’re very proud to see the work we created for our clients recognized on the international stage by our industry peers, though the true measure of our success were the end results we achieved for our clients”, said Steven Kaufman, Triad’s president.