Situation/Challenge
Strategy
Creative Solution
Results
Creative Review



Situation

Care1st was founded by a group of practicing physicians who continue to lead the organization. Created from a doctor’s perspective, their philosophy of care is “patients-1st” and comes from the people who truly understand the thoughts and concerns of their Medicare patients. As Medicare consumers are being inundated by Medicare marketing, we had to ensure we got noticed - and remembered, while carefully applying a modest budget to a relatively unknown Medicare Plan brand.