Creative Solution
We acknowledged that all health plans offer benefits, but CareMore offers benefits AND... lots more - extra care and attention that really counts, designed to keep people healthy in advance of treating them when they fall ill. We called them our AND’s and used a 3-D “AND” to illustrate the key benefits in TV, Outdoor, Newspaper and Direct Mail. Because the true health benefits lie in the AND’s. At the end of the day, seniors want to be healthy and enjoy life, not battle though it. |
